An amazing looking plug-in for Cinema 4D and from the tutorials listed below very easy to use. In terms of 3D modeling I would say hair animations are at the high end designer skill set - but with great modules like this opens up a world of possibilities towards your 3D design and typography treatment. The Hair Module comes with the latest Maxon Cinema 4D R13 Studio. Read More.
A great tutorial with downloadable assets HERE from c4dcafe.